Sömn Home Catalog

Taking up the role of Marketing Manager at Örling & Wu helped me hone in my skills not only as a manager, but a photographer and designer as well. Working with the existing branding of Sömn Home (a sister brand of Örling & Wu), I created a catalog of products for potential clients and wholesale. The purpose of the catalog was to showcase new colours, sheet sizing and care instructions for clients. As Sömn is a linen sheets brand, we focused on carrying out a natural, clean element throughout the design. The photos were taken in various locations in North Vancouver that featured the coastline and native flora. We gave ample room for images/text to breathe and kept graphics thin and sleek. The catalog was distributed to multiple vendors and distributed at the International Contemporary Furniture Fair in New York.

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